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How Many People In The World Use Makeup

Research Summary. The cosmetics manufacture is 1 of the virtually valuable markets globally, and the United States is largely to thank for that. With more and more people across the nation ownership personal care and beauty products, the cosmetics industry is growing fast. Later all-encompassing enquiry, our data assay team constitute:

  • Approximately $49.2 billion is generated past cosmetics sales in the The states each year.

  • On average, Americans spend betwixt $244 and $313 on cosmetics every month.

  • The global cosmetics industry is valued at $380.two billion.

  • The cosmetics industry is growing at a rate of five.3% each twelvemonth.

  • Skincare products brand up 42% of the cosmetics industry, representing the largest segment of the market.

beauty product spending by country
Cosmetics Manufacture Stats by: Consumers | Segments | Trends and Projections

Cosmetics Manufacture Statistics

  • The American cosmetics and dazzler market is valued at $84 billion.

    The beauty and personal care market in the United States is worth approximately $84 billion. As such, the United States accounts for 22% of the value of the global cosmetics industry.

  • Around 61% of all beauty buyers followed cosmetics brands or visited a brand on social media in June 2019, making social media engagement key for cosmetics brands.

    Social media is one of the leading ways customers notice cosmetics brands, allowing brands to establish trust with their customers and market place their products accordingly.

    Information technology'south estimated that 37% of shoppers typically discover out nigh new cosmetics brands or products through social media ads. About 33% find out via recommendations and comments made on social media platforms.

    In addition, 66% of customers discover brands on social media thanks to updates on the brand'due south social media pages, posts from expert bloggers, and celebrity endorsements.

  • In the United states of america, L'Oréal is the most valuable cosmetics company.

    As of 2021, 50'Oréal generated an impressive $33.4 billion in annual revenue. In addition, the multinational cosmetics company held 20% of the cosmetics industry share in Western Europe.

    Other leading cosmetics companies — which have controlled the marketplace, forth with L'Oréal, since the early twentieth century — include Unilever, Procter Take chances Co., The Estee Lauder Companies, and Shiseido Company.

  • Cosmetics Brands by Acquirement (2018)
    Brand Revenue (2018)
    Johnson's $14.1m
    Chanel $11.5m
    L'Oreal Paris $10.7m
    Gillette $8.1m
    Neutrogena $7m
    Nivea $6.9m
    Dior $vi.3m
    Clinique $5.4m
    Shiseido $v.2m
    Guerlain $5.1m

  • In terms of social media user engagement, Huda Beauty and Kylie Cosmetics are the biggest cosmetics companies in the The states.

    Co-ordinate to a 2019 survey, Huda Dazzler has the highest social media user engagement book with 246.37 one thousand thousand actions, while Kylie Cosmetics trailed closely behind with 215.24 million actions.

  • In the United States, facial and eye cosmetics stand for the most assisting sections of the cosmetics and beauty industry.

    In 2020, roughly $one.96 billion was generated from sales of eye cosmetics, and about $ane.ix billion was generated from sales of facial cosmetics. Mascara was the most profitable production in the eye cosmetics segment, followed by eyeliners, eye shadows, and eyebrow makeup.

    Meanwhile, Neutrogena makeup remover was the most profitable product in the facial cosmetics segment.

    In addition, hair intendance products represented 24% of the beauty industry, and sales of lip cosmetics products generated about 647.31 1000000.

  • Although e-commerce sales continue to grow, many shoppers purchase cosmetics and dazzler products at retail stores.

    When information technology comes to cosmetics sales, Ulta Beauty is the leading health and beauty retailer in the United States. In 2019, the chain beauty store generated approximately $7.4 billion in retail sales.

    Sephora, another popular beauty retail chain, was slightly backside Ulta, generating about $5.9 billion in retail sales that year.

US Cosmetics Industry $49.2 billion in annual sales 5.3% annual growth rate $84+ billion market value

Cosmetics Industry Consumer Statistics

  • Nearly i-quaternary of the world's cosmetics are bought past Americans.

    North America deemed for 24% of the global cosmetics market in 2020. Current numbers place the Asia Pacific every bit the largest consumer of cosmetics as a region.

  • Country Dazzler Products Spending (2018)
    Usa $89.7B
    Cathay $58.3B
    Japan $36.9B
    Brazil $34.7B
    Deutschland $nineteen.1B
    United Kingdom $17.2B
    India $15B
    France $14.7B
    South Korea $12.8B
    Russia $11.4B
  • The men's global personal intendance and beauty industry is expected to exist valued at $166 billion by 2022.

    Although women may lead the cosmetics industry, men are ownership cosmetics more than ever earlier, and well-nigh 40% of adults are interested in gender-neutral beauty and cosmetics products. In but the terminal yr, men'southward skincare products jumped in sales by 7%.

  • Women spend, on boilerplate, $69 more than men each month on cosmetics.

    According to a study commissioned past Groupon, American women spend, on average, $313 a month on cosmetics, or $iii,756 a twelvemonth. Meanwhile, American men spend, on average, $244 a month on cosmetics, or $two,928 a year — 22% less than women.

  • African American shoppers represent 86% of the indigenous beauty market.

    According to Essence, African Americans spend $one.2 trillion on beauty and cosmetics products each year, and this year, that number is expected to increase to $1.5 trillion.

    In 2017, Black shoppers captured 86% of the ethnic dazzler market, generating $54 million in sales of the full $63 million. That same year, Blackness customers as well spent $127 million on preparation products and $465 million on skincare products.

  • 27% of young women never leave the house without makeup on.

    According to a survey conducted by the Renfrew Center Foundation, a nonprofit organization, young girls wear makeup earlier than ever before. According to the survey results, 58%, or about iii in five, of surveyed young girls aged 8 to 18 wearable makeup.

    In addition, of the girls who admitted to wearing makeup, 65% started using it betwixt the ages of viii and 13, and 50% of them started using it betwixt the ages of 11 and 13.

Cosmetics Manufacture Segment Statistics

  • Approximately 42% of the global corrective market is fabricated upwardly of skincare.

    The sale of diverse skincare products represents just nether one-half of the global cosmetics market. Simply backside skincare, hair intendance products correspond roughly 24% of the global market.

  • Nearly 20% of the global cosmetic market place is made up of makeup.

    According to Statista, makeup products represent 18.2% of the total global cosmetics marketplace value.

  • The global makeup market place lonely is estimated to be worth approximately $85 billion.

    Currently, makeup sales generate nigh $77.8 billion of the total $380.2 billion global cosmetics market. Makeup sales are expected to only increase as a growing number of people incorporate the use of lipsticks, concealers, foundations, bronzers, mascaras, and eyeliners into their everyday routines.

  • Skincare and hair intendance products represent about sixty% of the global cosmetics market combined.

    According to Statista, globally, skincare and hair intendance are leading the manner in the cosmetics industry. In 2015, skincare product sales in the U.S. alone generated well-nigh $xvi billion. Meanwhile, in 2020, facial cosmetic sales generated $1.9 billion.

  • The global anti-aging cosmetics market value sits at $38.62 billion.

    Anti-aging products, specially those with anti-oxidizing elements like Vitamin C and E, are expected to grow in value past a CAGR of 5.8% in the coming years. By 2026, the global anti-crumbling cosmetics industry is estimated to reach $60.26 billion.

beauty content on youtube influencers vs. brands

  • The global cosmetics industry is expected to achieve a value of $463.5 billion by 2027.

    Over the next half-dozen years, the global cosmetics industry is expected to grow by $83.3 billion. As of 2019, the manufacture was valued at $380.2 billion, and current growth projections show that number volition reach approximately $463.5 billion by 2027.

  • From 2021 to 2027, the global cosmetics industry has a CAGR of 5.3%.

    Co-ordinate to contempo growth models and predictions, the global cosmetics industry will expand at a compound annual growth charge per unit, or CAGR, of v.3% between now and 2027.

    This growth rate is largely tied to changing lifestyles, the increased use of cosmetics products in modern lifestyles, and the ascent of men using cosmetics and beauty products in their daily routines.

  • CBD-infused cosmetics are expected to grow by $ii.22 billion through 2024.

    According to PR Newswire, the CBD market is estimated to grow at a compound annual growth rate of 25% between at present and 2024. Moreover, Northward America is slated to contribute to approximately 43% of the projected growth.

  • Influencers control lx%+ of the YouTube beauty content.

    While brands have tried their best to control their ain narrative in the past, it's becoming articulate that influencers are the way of the future. Consumers experience much more comfortable watching a "real person" using a product and giving honest feedback in real time, rather than have a visitor tout the product'southward features.

Cosmetics Manufacture FAQ

  1. How is the cosmetics industry segmented?

    The cosmetics industry is segmented into vii master categories. These include skincare products, hair care products, makeup, perfumes, toiletries, deodorants, and oral care products. Skincare products remain the most profitable segment of the market place, followed closely by hair care products.

  2. What is the cosmetics manufacture worth in 2021?

    The about recent numbers show that the global cosmetics industry is valued at approximately $380.two billion. N America accounts for approximately 24% of the global cosmetics market place, with the cosmetics industry in the United States currently valued at roughly $84 billion.

  3. Is the cosmetics industry growing?

    Yes. Electric current projections place the cosmetics industry as a 5.three% compound annual growth rate. At this step, the market will be worth roughly $463.5 billion by 2027.

  4. What is the largest cosmetics company in the globe?

    The largest cosmetics company in the word is 50'Oreal. The French company registered an annual acquirement of $33.34 billion in 202. While Johnson & Johnson, Proctor Gamble, and Unilever are all bigger companies (by revenue), their cosmetics divisions fall short of 50'Oreal.

  5. Which state spends the most on cosmetics?

    The Usa spends the about on cosmetics. In 2018, US consumers spent a full of $89.71 billion on cosmetics. The next highest land, China, only spent $58.26 billion — with virtually 4 times equally many consumers.

  6. Is the cosmetics industry saturated?

    Yeah, about manufacture experts agree that the cosmetics industry is oversaturated. Even without beingness an expert, anyone who's shopped for skincare products recently knows the insane number of options available at the store.

    As such, it's incredibly difficult for a new make or product to gain traction without being a part of 1 of the major cosmetics companies in the world.

Conclusion

Around the world and beyond the nation, the beauty and cosmetics industry continues to be assisting. Currently, the global cosmetics industry is valued at $380.ii billion, with the United States generating at least $49.two billion in cosmetic product sales every year.

Today, more and more women and men are purchasing skincare products, hair care products, make-upwards, perfumes, toiletries, deodorants, and oral care products. As such, the industry has no sign of slowing down.

In fact, it's growing at a rate of approximately 5.three% every year. With the boilerplate American spending between $244 and $313 on cosmetics every month, the future of the cosmetics industry looks bright.

References

  1. Statista. "Cosmetics Manufacture In The U.South. — Statistics Facts." Accessed on Baronial 31, 2021.

  2. Allied Marketplace Research. "Cosmetics Market place By Category, Gender And Distribution Channel: Global Opportunity Assay And Manufacture Forecast, 2021-2027." Accessed on August 31, 2021.

  3. New York Post. "Vanity Costs American Women Nearly A Quarter Of A Million Dollars." Accessed on August 31. 2021.

  4. Statista. "Cosmetics Consumer Behavior In The U.S. — Statistics Facts." Accessed on August 31, 2021.

  5. We Are Social. "How Social Media Is Reshaping The Beauty Manufacture." Accessed on August 31, 2021.

  6. Statista. "Cosmetic Sales In The United States In 2020, By Segment." Accessed on August 31. 2021.

  7. Statista. "Global Makeup Market Size 2012-2025." Accessed on Baronial 31, 2021.

  8. CNBC. "Men Are A MultiBillion Dollar Growth Opportunity For The Beauty Industry." Accessed on Baronial 31, 2021.

  9. Fortune Business Insights. "Anti-Crumbling Cosmetics Market place Size, Share Industry Analysis, Past Product Type, Product Form, End-User, Distribution Channel, And Regional Forecast, 2019-2026." Accessed on August 31, 2021.

  10. PR Newswire. "From Barbies To Blush — New Survey Reveals Young Girls Are Wearing Makeup Earlier Than Ever To Hide Their Insecurities." Accessed on August 31, 2021.

  11. Essence. "Feature: The Manufacture That Black Women Built." Accessed on August 31, 2021.

  12. PR Newswire. "Global CBD Infused Cosmetics Marketplace: $2.22 Billion Growth Expected During 2020-2024." Accessed on August 31, 2021.

  13. Statista. Distribution of beauty content views on YouTube as of August 2018. Accessed on December 20, 2021.

  14. Statista. Consumption value of beauty products worldwide in 2018, past leading state. Accessed on December 20, 2021.

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Source: https://www.zippia.com/advice/cosmetics-industry-statistics/

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